Ask Lisa Podcast

When Lisa Damour, a renown psychologist, author, speaker, and consultant, along with accomplished journalist Reena Ninan, launched a podcast all about parenting, I was thrilled to design the logo. At the time, I just happened to be reading Lisa’s latest book, and I was their target audience.

The logo needed to be eye-catching, unique, and approachable. Based on my conversations with Lisa and Reena, I developed wide-ranging concepts to explore the topic of parenting. The winning concept was the most personal and simple — a freeform illustration of Lisa, with a handwritten title. It encapsulates the down to earth, practical advice shared on the podcast, while alluding to the messy chaos of real life.