Junaid Group is a collection of diverse businesses offering comprehensive supply chain services across multiple industries. When they were looking to rebrand with a new name, identity and brand strategy, we worked together to explore the essence of their voice, personality, mission, values, and much more. Their innovative mindset shone through not only in their creative approach, but in their design choices, embracing special printing techniques like spot gloss and foil to level up their communication pieces. I translated their new brand into their logo, business system, holiday cards, building signage, and brand guide, to name a few.