Process

My process is tailored to each client. My favorite approach is through Brand Strategy, which includes a thorough look at your brand as a foundation for all the design and copywriting that follows.

I utilize Brand Strategy as a deep dive into what makes your brand different. We’ll meet to discuss a series of questions about your brand’s history, personality, offerings, goals, and much more. I delve into these findings to create a foundational document that serves as a guide for designing and writing around your brand. It is a springboard for identity design, website development, marketing communications…anything that needs to represent your brand.

If you already have a strong brand identity, or are looking for something more streamlined, I’m flexible and ready to meet you where you are. I can create anything from an in-depth campaign to a one-off flyer, completely based on your needs.