BluMont Storage Ventures is a leading authority in self-storage real estate investment. We began working together when the team wanted to explore a new name, identity and overall brand. Based on a series of in-depth conversations, I created a brand strategy for their company that reflects their core mission, positioning, audience, and more. I used this foundation to recommend a variety of potential names, later designing the new logo to represent the new name. I continue to support the brand with graphic design services.